日志
China's small city in succession to blow luxury wind
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So far, many multinational companies, especially luxury brand operator,moncler boots, has been focused mainly ranked in Beijing, Shanghai and other Chinese cities, namely marketing term above the so-called 800 million or more population first-tier cities. Why is there such ideas? Because the city, the greater the people's income is higher, to spend money on luxuries are also more.
This idea in certain degree is right. According to the global market research firm Synovate a recent survey shows, live in China, its first-tier cities of people living in income is underdeveloped, population only 60 million or less of a small city (called five line city) people income almost double. First-tier cities, people's standard income is 6300 yuan ($926 us dollars, while five line city standard is 3,mbt fuaba,400 income yuan ($500 dollars).
But the report also shows at the same time, despite the existence of income gap, small city residents on clothes, food, entertainment, health and fitness spending as much with people in big cities. Synovate executive director Garton (Steve Garton first-tier cities), said although earning high, but the cost of living is big also, smaller cities the purchasing power of the stronger. Report to China by size are classified into five categories, total 66 city aged 15 to 64 than 6.8 million adults were investigated.
Of course,uggs boot, the purchasing power of the big cities because of its population and multiply. A 100 million or more population city, the income may be a small city only 10 million more than ten times. But even so,moncler down, China's small city to luxury brand appeal are getting more and more serious.
The Chinese Market Research Group (Group) China Market true managing director Ryan (Shaun Rein) explained that although global luxury brand always all is in China investment,Cheap P90x Workout, but most first-tier cities such as dalian city recently three-line luxury investment grew fastest and these three-wire city was defined as medium city, have strong entrepreneurial spirit. Luxury in these places is very popular.
Richard wren said, China's emerging middle classes concept was elusive. He says U.S. blue-collar workers for a lifetime in Macy's (' s) Macy buy things are very happy, but in China,ugg lo pro button 5691, everyone wants to become rich, is this why Marks and Spencer and Calvin Klein etc middle-class brand sold well reasons.
Louis Vuitton (Louis Vuitton) in China (chengdu and other developed second-line refers to the capital city of) and triplet cities have 17 boutiques, every family in open thriving. This can be as small Chinese cities are ready to "always meet luxury" a very good criteria. China's first to four lanes (such as the jinhua) 35-40 cities about 200 Swarovski crystal Swarovski) (store. Luxury consumption and urban development and shopping mall and center of commercial real estate development level directly related.
