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Nike Free Run,Wang Xiaojie , interview with radio and television digitization ng

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Interview with Wang Xiaojie: number of radio and television into a NGB to lay the foundation for

Secondly, you can build a fast speed, covering a wide range of modern transport network system, to enhance the transformation of traditional media and new media to accelerate the development of information services in China, supporting technology innovation to drive development of relevant industries, enhance the core competitiveness of the country.

broadcast television network in China after decades of development, has formed a security broadcast control system suitable for China. Cable television network accessible to millions of households, is now the home the most wide bandwidth of the underlying network, already has 160 million cable TV subscribers, user scale busiest in the world. Therefore, radio and television networks naturally meet the NGB manageable and controllable, and broadband needs. This is the third aspect of the advantages.

In addition, the broadcast networks in a business rich content manageable and controllable, and a huge user community has irreplaceable advantages in full compliance with the integration of video-oriented business development needs.

Finally, the broadcast networks as the basis for building next-generation network, in line with the Outline for the Development of Long-term Science and Technology (2006-2020) strategic objectives, laid the foundation for the

Sina Technology: technological advances are changing the pattern of spread, in your opinion, NGB to bring profound change to the broadcast networks?

Wang Xiaojie: Indeed, relative to the existing broadcast networks, Next Generation Broadcasting (NGB) will occur in bandwidth, service mode, type of business and management style are profound changes.

in bandwidth, NGB can be the bandwidth of radio and television core and metro networks to Tbps of,abercrombien and fitch K�benhavn, that is, one million megabits per second access network bandwidth each user can support 40Mbps per second (40 trillion bits).

the way of service, NGB will be the original one-way broadcast service mode change for combining two-way interactive and broadcast services, regional services expanded into a cross-domain services.

the type of business, the original business is a one-way broadcast audio and data services for the basic operations of narrowband, simple interactive video and audio and data services to value-added services. NGB can provide high-bandwidth, complex interaction of interactive TV classes, community service class, e-commerce, online entertainment, personal communications, medical, educational, financial securities, can also be provided by the video and audio, data and voice multi- portfolio mix of business.

in management style, NGB original regionalization, classification management into a global,Nike Free, unified management.

digital TV smoothing the transition to the NGB

Sina Technology: digital broadcasting, currently broadcasting is promoting an important work, this work progress how? Digital broadcasting and NGB what is the relationship?

Wang Xiaojie: digital broadcasting is actually for NGB has laid the foundation. As of the end of June 2009, cable TV, digital work is progressing smoothly. More than 100 cities nationwide completed the overall conversion to digital TV from analog TV, digital cable TV subscribers reached 50 million, two-way more than 25 million users.

the same time, the mobile multimedia broadcasting has formed a relatively complete industrial chain, to cover the test network, established more than 180 cities across the country to provide various types of services, including television, radio and information for Next Generation Broadcasting (NGB) into wired and wireless transmission cooperative coverage, the whole network, interconnectivity and controllable tube network has laid a solid technical foundation.

Sina Technology: that NGB is a combination of wired and wireless?

Wang Xiaojie: Yes, Next Generation Broadcasting (NGB) will, respectively, based on the wired network and wireless network to carry out the business of interconnected technical means, the user using the fusion of the terminal across heterogeneous networks,abercrombie paris, regardless of wired or wireless, you can enjoy the business, users and business linkage, interactive, allowing users to enjoy more business experience, but perceived less than a specific type of transmission network.

Sina Technology: from the existing digital TV services smooth transition to the NGB business?

Wang Xiaojie: Our consideration is based on the updated network infrastructure, to complete the existing radio and television networks to digital, two-way transformation, the establishment of the Next Generation Broadcasting (NGB) service support platform, and thus improve NGB technology systems, business systems and management of operating system, a smooth transition to the next generation of radio and television networks business.

Ministry of Science and SARFT will set up a joint leadership team

Sina Technology: Ministry of Science and SARFT had signed a innovation cooperation agreement,

Wang Xiaojie: First, adhere to independent innovation. Innovation on the basis of the results of our existing technology, to further increase innovation, and the formation of the next generation of broadcast television network system suitable for China with independent intellectual property.

Secondly, the services of major national strategic needs. Development and construction of next-generation broadcast networks as the core of National 863 Program and the National Support Program of independent innovation achievements, promote the development of equipment manufacturing and information services industry, to form a scale of one trillion industry.

Third, the Government as the leading enterprises as the main market-oriented joint local government, the mobilization and organization of the national advantages of scientific and technological resources and industrial resources, the establishment and development of the innovation chain and industrial chain of China's next generation of radio and television networks.

Sina Technology: cooperation to build the NGB, the form of organization and management is what it?

Wang Xiaojie: I want to tell you, through a comprehensive communication and consultation, the Ministry of Science and SARFT will be completed as soon as possible to develop Plan to ensure that the goals of cooperation.

The first is to establish the organization. The two departments have jointly established the to provide expert advice.

the

will also be the establishment of special funds. Ministry of Science and SARFT has appropriated special funds for the implementation of the Plan, and to encourage and mobilize local enterprise funds to jointly promote the implementation of the

jointly building of the Ministry of Science and SARFT, Next Generation Broadcasting (NGB), and continuously push forward the NGB demonstration project building a strong organization security and policy support.

support the integration of interactive services open SP access

Sina Technology: just talking about the network, then you talk about the business problem of NGB business is characterized by what?

Wang Xiaojie: First is the integration of interactive, Next Generation Broadcasting (NGB) business will not only achieve the perfect fusion of broadcast digital TV services and interactive services will also be a change in broadcast digital TV single The digital TV front-end to the user's

followed by the whole media, business media of NGB nature will bring about a new TV viewing experience. Search engine by crawling the Internet, screening filtered, integrated and interactive TV content,abercrombien and fitch, fully integrated with the massive Internet content and interactive TV easy advantage, through the NGB set-top box business platform, digital TV content Seamless integration and Internet content on the user's TV show, the new service model to create a comprehensive show of video, audio, text, pictures, monitoring and other forms of media,Nike Free Run, so that users can customize the Internet news, watch and listen to digital audio and video, search browsing and classification of all media information, view the video monitor, send and receive e-mail, games and fitness, in one word to sum up

Sina Technology: You mentioned a very important feature, the integration of interactive. In this area give us explain in detail.

Wang Xiaojie: Well, for the user, to watch the video at the same time, you can also browse news, message processing, information inquiry. Moreover, the Next Generation Broadcasting (NGB) will be integration of unified broadcast and interactive TV services interface to watch broadcast digital television, direct-on-demand favorite movie or directly into the interactive part in the interactive part anywhere embedded in the broadcast digital TV channels.

of NGB also supports NGB lateral interaction between the user through a unified user number, such as the recommendation of the content presented, but also realize the interoperability information and communication networks. In addition, NGB also supports cross-broadcast and interactive operations and efficient service delivery model. The NGB available broadcasting business trigger interaction with business logic.

I would like to add that yes, the Next Generation Broadcasting (NGB) from the personalized service, the user group of operational networking and business audience and so many ways to meet people on the business wide range of needs.

Sina Technology: Can you tell us the time to plan for the NGB building?

Wang Xiaojie: Yes, we plan to cover about three years time to build the demonstration network of major cities, Next Generation Broadcasting (NGB) is expected to be built about 10 years, making it

Sina Technology: NGB industrial base how?

Wang Xiaojie: The Next Generation Broadcasting (NGB) of the industrial chain, including content providers, service operators, value-added service providers, digital publishers, program operators, network operators, network equipment manufacturers chip manufacturers and terminal equipment manufacturers and so on.

As of the end of June 2009, digital cable TV subscribers has reached 50 million, of which two-way more than 25 million users, has formed a fairly large industrial scale. Mobile Multimedia Broadcasting (CMMB) has entered the operational phase of industrialization, and have achieved remarkable results. And These have laid a solid foundation for the industrialization of NGB.

Sina Technology: just you mentioned the demonstration network, why should establish NGB demonstration area?

Wang Xiaojie: Next Generation Broadcasting (NGB) Demonstration Area project positioning to take full advantage of China's digital cable TV development and high-performance broadband information network (3TNet) TV development across again, to provide two-way, interactive, multi-business and cross-domain interoperability new digital TV service, build the the NGB initial stage of demonstration region to verify the validity and reliability of a variety of technology and business platform, but also for NGB The intermediate stage of the study to provide protection of network infrastructure security and business application needs.

Sina Technology: What is the goal of the NGB demonstration area do construction, how?

Wang Xiaojie: The Next Generation Broadcasting (NGB) demonstration area includes 36 cable networks, the project goal is to build participation by the provinces and cities nationwide digital cable TV operators, the interconnection of WAN demonstration network, two-way interactive, multi-service and cross-domain business operations demonstration, interactive TV classes, community service class, e-commerce, online entertainment, personal communications, medical education, financial securities such as cross-domain operations of the business , will also improve the management systems for radio and television service.

Next Generation Broadcasting (NGB) demonstration area project construction content includes the bearer network, business systems and management system of three parts. Bearer network will build the backbone interoperability by 36 digital cable TV operators, each city's metro and two-way cable TV access network. The construction of business systems will build the portal system, operation support systems, business distribution and exchange systems, business operating systems to achieve cross-domain operations of the business. Management system will build the domain name and address of the management system, code number management and configuration system, the trusted certificate management system, based on the contents of the regulatory system of the video features four support system, the construction of network management and business interoperability supervision of two management centers, strengthen the management means.

Sina Technology: Some of my friends in the industry are more concerned about some specific issues of the NGB operations, such as whether or not to support cross-domain service? Whether to support the exchange of programs and program trading? Whether it can carry a distributed programming?

Wang Xiaojie: The answer is yes. Next Generation Broadcasting (NGB) to achieve the whole network, networks around the interchange, making throughout the business to open in case of compliance to the remote users to carry out cross-domain service. Cross-domain service allows users according to their needs and preferences, ordering and real-time business, and feeling less than local and off-site

program exchange, and program trading, content providers and users enjoy the business process content via a standard interface support system access to a unified content distribution platform and content output to other content providers and operators, content sharing and exchange transactions through the platform. The same time, the content operators can access through a standard interface of the platform, according to the demand for digital media content from different content providers.

Next Generation Broadcasting (NGB) has the characteristics of the rate.

Sina Technology: For an industry, open win-win is the key to keep the industry vibrant. NGB business platform to support the ISP, the SP's open access?

Wang Xiaojie: of course, is supported. Next Generation Broadcasting (NGB) service platforms designed from the beginning, taking into account the demand for open access, and define the interface in order to make more SP (ISP) can access NGB business platform to meet people's increasing diversity, multi-level business requirements, expand the scope of the SP service. In addition, of NGB open business platform by shielding the underlying network characteristics, the upper layer application greatly reduces the technical threshold of the SP to develop new business.

Next Generation Broadcasting (NGB) service platform can control the business bandwidth in order to ensure the business to be able to allocate sufficient bandwidth to meet the requirements of QoS (Quality of Service).

Sina Technology: NGB business platform to provide operators with a new profit opportunities?

Wang Xiaojie: First, Next Generation Broadcasting (NGB) service platform to provide three types of interfaces, the business platform interface between the management domain, the business platform and application development interface, service platforms and application system interface. Business platform, business operators to achieve real-time business development, new business development in the entire NGB network cross-platform, cross-border, cross-screen operation.

Secondly, the NGB business platform to support integrated services, to facilitate the formation of new business. At the same time, effective business subscription to summarize and track record of business-related data and analysis, and thus the type of business, ratings, hot spots and provide a reference for the operators in the business of the next phase of deployment and network transformation maximize the interests of business operators.

Sina Technology: Because of the time, today's interview here, very grateful to the king of the Secretary interview with Sina science and technology interviews.

Wang Xiaojie: Thank you for your support.